Consumer Research Tool Kit

Description

10 Tools for Qualitative Research

These 6 Qualitative Research Tools are the same tools referenced in the Watson Consumer Research Guide, including:

• Consumer Journey Cards and Consumer Brand Perception Cards (Pg. 26)
• Know Your Customer (Pg. 34)
• Optimize The Consumer Journey (Pg. 36)
• Recommended Task Flows (Pg. 37)
• Consumer Mindspace (Pg. 39)

Also included are 4 additional tools to assist you in your research, including:

Recommended Priorities Chart- This chart goes hand in hand with Recommended Task Flows

Consumer Mindspace // Sport Culture Poster- A example custom mindspace map created by WATSON.

Sample Interview Sheets- So you don’t have to create them. No need to reinvent the wheel.

Brand Dichotomies Worksheet- Help frame your brand narrative around a storytelling spectrum. This is a bit outside the realm of Consumer Research, but it will help you better define your brand as you move forward in its development.