A Personal Branding Lab for V.I.P’s
In today’s business landscape of ever increasing entrepreneurship, flourishing social media, and pop-culture personalities that are “famous for being famous”, personal branding is becoming as powerful a marketing tool as business branding. Personal brands are key to distinguishing individuals in the marketplace, creating name identification and establishing credibility.
WATSON has been working with Celebrity, VIP and Athlete Branding for nearly 20 years – from The Clinton Foundation to the Reagan Presidential Library; from Suze Orman, to Oprah; from over 60 pro athletes to local politicians and executives. All of these people have similar issues and opportunities.
CONSULTING & TOOLS
Streamlined and Focused on Creating Impact
This V.I.P. Lab is is a series of exercises and tools your team will independently work through combined with consulting/coaching from the professionals at Watson Creative. Watson Creatives brand design experts will assist you in editing and tailoring this lab to you and your goals.
Additionally, you’ll have access to an immense set of resources including, in-depth instructions, video tutorials, case studies, research articles, and an ever growing library of interviews, downloads and intellectual property, each designed to inspire and fuel change for your brand.
Based on the lab your team completes, WATSON will provide further insights and brand strategies as well as recommended next steps in a 12-slide Brand Evaluation Report. Whether your brand is in need of a little tune-up or complete overhaul, Brand Labs provides a combination of innovative methods and tired and true industry tools to effectively guide you through the branding process. It’s a cross disciplinary approach that spans design, branding, marketing and proven business plan strategies.
The end result ensures your personal brand resonates with new and existing customers and furthers your individual competitive advantage for years to come.
Tools and insights you’ll leverage for years.
- VIP Brand Strategy Lab (Box, Tools, and Exercises)
- Two, 1-hour Consulting Sessions – In-person or Virtually
- VIP Brand Evaluation Report (12 slides)
- Brand Labs Portal (Collaboration, Files & Project MGMT)
- Case Studies & Industry Examples
- Tutorial Videos, Instructions, and Workbooks
- Video Interviews, Resources, and Articles
Go at your own pace.
Go as Deep as You Need, When You Need.
Think of this as your brand’s check-up. This is where you will identify the strengths of your current brand as well as those areas that need some attention, all with the end goal of creating the most effective brand possible to grow your bottom line.
In this module, you will learn the basics of consumer research and defining your consumer’s journey. This will help unravel the potential needs, wants, stories, and unknown opportunities that will drive your brand: not only as a marketing tool, but also as a business proposition.
After establishing an understanding of your industry landscape and defining your consumer, this module will define who you are. This is arguably the most enjoyable and rewarding module. It has several good team building exercises, which we encourage you to involve your exec team in, as well as people in the front lines.
In this module, you will define your marketing plan with content mapping, sharing your new vision with your target consumers and the world at large. With careful planning, targeting and measuring we can help ensure that your marketing dollars are highly leveraged for the highest possible return on investment.
Each module comes with a Strategy Manual to assist you in the BRAND LABS exercises and provide you with examples, terminology definitions, and detailed guidance through the BRAND LABS Workbooks. Follow along with the Strategy Videos for group sessions.
In addition to the Strategy Manuals, each module comes with comprehensive Strategy Videos that follow the content of the manuals. The videos come in two different forms. One full length video per module and individual section videos for easier access to specific parts of the training. The section videos are located in the Client Portal (see below).
Strategy Workbooks are to used in conjunction with the Strategy Manuals and Strategy Videos and provide editable data sheets, charts, and graphs for full customization of the material. It is highly recommended that these resources be enlarged and printed out for display in the work space and used as driving forces for your brand.
VIRTUAL INTELLECTUAL PROPERTY LIBRARY
BRAND LABS’ Virtual Library gives you access to additional resources and tools to assist you and give you inspiration on your journey to a stronger, more lasting brand. The library contains case studies, articles, interviews from both designers and clients, PowerPoint presentations, and downloadable PDFs. It is a database of powerful tools.
TEAM BUILDING GAMES
Team Building games and exercises are one of the most powerful ways to bring people together. The games in the BRAND LABS’ modules are designed to not only to give you guidance for developing and strengthening your brand, but are avenues for getting all members of your organization on the same page and giving them a sense of ownership in the process.
The Client Portal is your digital connection to the design executives at Watson Creative. It is the place where a lot of the work that is done is uploaded to for analysis. It also serves as a virtual task list to keep you on track of your progress through the BRAND LABS’ process and enable you to look back on the work completed so far.
You are not in this alone. Each lab comes with a certain number of consulting hours. Analysis of your work, guidance, and recommendations from an executive design consultant make BRAND LABS an even more powerful resource. You will be assigned a consultant that will be one of your most valued sources of information and will stick with you until the end.