Drive Demand. Build Loyalty. Redefine your Industry. Our SMALL BUSINESS BRAND STRATEGY LAB is a proven process that will help your organization create brand experiences that will drive demand, build loyalty and redefine your industry – regardless if you’re a service, product or non-profit business.
The Small Business Brand Strategy Lab is a series of exercises, processes, strategies, and tools that you’ll independently work through at your own pace. It’s combined with consulting expertise from our executive team who will work with you along the way. From our experience, it’s a pivotal journey that will lead your team to undeniable truths and brand solutions that will measurably improve your business. We’ve also seen it align, focus and define the culture of an organization.
You’ll have access to an immense set of resources including in-depth instructions, video tutorials, case studies, research articles and an ever growing library of interviews, downloads and intellectual property. Additionally, as needed, we can pull reports and analytics to enrich your insights and decision making. Finally, upon completion of the Brand Strategy Lab, the WATSON executive team will provide recommendations, insights and a Brand Evaluation Report to recap your Lab.