Consumer Research Guide

“Money won’t buy happiness, but it will pay the salaries of a large research staff to study the problem.”– Bill Vaughan

Many small businesses don’t have a large research staff for performing Consumer Research, a vital part of understanding your consumer and how they perceive and interact with your product or service.

The Watson Consumer Research Guide was created to assist small to medium sized businesses in conducting qualitative consumer research, an often overlooked aspect of marketing research.

Qualitative Research, as opposed to Quantitative Research, is focused on Human Behaviors and Motivations. Quantitative Research, the more common type of research, focuses on hard statistical or mathematical data.

The Watson Consumer Research Guide covers important aspects of qualitative research, including:

  • Creating Consumer Personas
  • Organizing Task Flows and Consumer Priorities
  • Creating a Consumer Journey
  • Understanding the Consumer Mindspace
  • Conducting Consumer Interviews

The techniques presented in this guide are drawn from the proven process developed and implemented at Watson Creative. What was once available only to Watson clients, is now available to you in this downloadable guide.

This guide is only available in digital format and is downloadable upon ordering.

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