Brandmarks, more commonly called logos, are representations of companies, businesses, and individuals. Many design elements go into the creation of a Brandmark, including dots, lines, color, form, sound, and space. When done correctly, a Brandmark will define an organization. The best ones become cultural icons.

Effective brandmarks become universal and unmistakable symbols of authenticity and security, which translates into unwavering trust by consumers. Trust that stands the test of time through the ups and downs of economic cycles.

Matt Watson, lead designer and founder of Watson Creative, has compiled this Historical Study of Brandmarks. Use the elements in this study as a guide and, by understanding the concepts that have defined the most successful brands and brandmarks, create a more powerful and lasting brandmark for your organization.

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