Thank you for taking the time to see what Brand Labs is all about.

I started my career working for Lippincott’s New York office where I learned the classic principles of brand design, strategy, and management. I then spent over a decade at NIKE learning how to under-mine those philosophies. In 2012, my father was dying of cancer and my wife was having our first child… and I did something totally insane. I quit my job at NIKE and started a business…with a baby on the way. OMG.

So maybe my story isn’t exactly like yours, but I do know what it’s like to fight for a dream and to build a business. Today, WATSON CREATIVE (The Parent Company to Brand Labs) serves over 50 professional sports teams, dozens of iconic brands and over 300 small businesses. My clients benefit from a combination of those experiences – an intermix of classic structure and bold irreverent strategies.

For years I had been teaching these principles a Universities, Industry Summits and to CMOs. Interestingly enough some of the best Brand Strategies have happened when internal stakeholders to an organization do a lot of the legwork – immersing themselves in our brand strategy process. To that end, we created Brand Labs. It is a great tool for exec teams, CMOs, remote businesses or businesses that are simply too small to afford an agency.

BRAND LABS consists of three different in-house branding kits each that come with some level of consulting from our team – you’re not in this alone. Each KIT is a series of exercises, processes, strategies, and tools that you’ll independently work through at your own pace. From our experience, the entire process is a pivotal journey that will lead you and your team to undeniable truths and brand solutions that will measurably improve your business. We’ve also seen it align, focus and define the culture of an organization.

You’ll have access to an immense set of resources including in-depth instructions, video tutorials, case studies, research articles and an ever-growing library of interviews, downloads and intellectual property. Additionally, as needed, we can pull reports and analytics to enrich your insights and decision-making. Finally, upon completion of the Brand Strategy Lab, the WATSON CREATIVE executive team will provide recommendations, insights and a Brand Evaluation Report to recap your Lab.

I’ve started a successful business and I’ve advised some of those most well-known executives, as well as hundreds of small businesses across the work. Brand Labs will make your business better.

Matt Watson

Lab Options

Brand Strategy Lab

The BRAND STRATEGY LAB is our flagship Lab. It is a comprehensive program that will take your brand to the next level. Lab Costs: $7,500

Personal Branding Lab

Designed for individuals, the PERSONAL BRANDING LAB is perfect for smaller budgets. Lab Costs: $1,250

Small Business Lab

Designed for start-ups, small businesses, and entrepreneurs, the SMALL BUSINESS BRAND STRATEGY LAB. Lab Costs: $1,800

Learn About Our Workshops