Learn How to Build Your Brand

Brand Labs provides small business owners and individuals the education, tools, resources, and professional consulting to help focus their brand, communication, and marketing strategies.


Brand Labs can also be used by students and young design professionals looking to further their skill set. Working through the exercises, tools, and strategies in Brand Labs will enhance your knowledge and theories taught in school with real world applications and a tried a true system.

300+ Small Businesses



Simplify your Brand Architecture
Focus your brand messaging
Build a strong foundation
Understand who you are and what you want to become
Identify the strengths and weaknesses of your current brand


Capture a new consumer or deepen an existing relationship
Optimize the client journey and increase conversion
Improve customer retention and loyalty
Enhance employee morale and pride
Improve your organization’s ability to attract top talent


Enable premium pricing and greater market share
Authentically differentiate your product or service
Create a barrier to entry for the competition
Create a strong platform and reinforce your unique positioning
Improve financial performance and dominate the industry


Develop a comprehensive brand marketing strategy
Create positive and lasting engagement with your audience
Make your business unforgettable
Create a timeless, low-cost, self-sustaining PR vehicle
Learn to manage and build your brand

Why Brand Labs?

  • Based on the Watson Creative process, used successfully with their clients time and time again, Brand Labs will catapult your brand and elevate you above your competition.
  • Options to meet different budgets, interests, and needs:
    • Individual modules
    • Module packages
    • Advanced products that include one-on-one sessions with a brand strategy expert at Watson Creative
  • Take your business to the next level in ways you didn’t know existed.
  • The consumer-brand relationship has changed. Your customers expect more from you than ever before.
    • Have you been listening?
    • Can you execute their wants and needs through your brand story?
    • Is it the one they want to hear?
    • Brand Labs holds the key to discovering THAT story and building the connection, the right way.
  • Stop struggling. Start branding. Start succeeding.
Learn More


Yes, you most certainly can, but you don’t have to.  The Brand Labs system was designed to allow its users, regardless of experience, to complete each of the 4 modules without the need for additional guidance. The resources provided are more than enough to guide you in developing a powerful brand strategy that will propel you and your business to the next level.

However, we also offer our Deep Dive Labs that include various levels of consulting with a design executive from Watson Creative. These labs are for those that have the budget to take it to the next level. Our consultants will challenge you to think about your brand, your consumer, and your industry in ways you’ve never thought before.

For sure. In fact, it is highly encouraged for you to do so. That is because the Brand Labs process is even more powerful when worked through with a team. Not only will brainstorming sessions be more enlightening, when people are involved in the process, they each feel a sense of ownership in the end results and are therefore more committed to implementation.  Additionally, the exercises are a great way to facilitate discussions at offsite events and meetings.

Typically you can work through all of this in a total time of about 40 – 60 hours. This time is commonly distributed over a number of weeks or months. With that said, it really depends on how deep you immerse yourself on each step. Remember, this is important work. You don’t want to “breeze” through it. Taking your time and digging deep will reveal incredible insights into your brand and launch it to the next level. However, it is not always beneficial to get hung up on every last detail. Sometimes you just need to make a decision and move on.

No, but you do need to have a concept of what you will be branding. Brand Labs will not help you develop the idea behind your brand, that is up to you. What it will do is help you develop criteria and focus for your brand-to-be.

Yes. The brand strategy techniques offered in Brand Labs are applicable across all types of businesses. Whether you are B2B or B2C, are a product or service based business, or even an individual developing a personal brand, you will benefit from the Brand Labs’ process. This system has been effectively used time and again, from fortune 100 companies to small, local entrepreneurs just getting started.

When you have completed all four modules in the Brand Labs program, you will have a foundational portfolio that will accompany your business plan and all briefs for communications, design and creative. In other words, you will have a plan that will serve as a reference for all decisions going forward. One of the biggest costs associated with hiring an agency is developing a brand strategy. The work that you complete in the Brand Labs process can be taken to an agency and implemented almost immediately. This will save you money by saving them time.

Of course. Our senior team is happy to work with you on an hourly basis for consultation services as you work through the Brand Labs process. Contact us for more information.

There is also the option of our Deep Dive Labs. These labs are the same as the individual modules, but include various levels of consultation from a design executive at Watson.

Absolutely. The Brand Labs process is the same used for Watson clients, so transitioning from Brand Labs to Watson to implement your newly developed strategy is seamless. Contact the agency for more details. In addition, if you would like to inquire about hiring Watson’s full design agency to develop your brand or work on a rebrand, contact the agency for more details.