10 Tools for Qualitative Research – PDF and Editable documents, like Powerpoint and Adobe Illustrator.
Consumer Research Tool Kit
10 Tools for Qualitative Research
These 6 Qualitative Research Tools are the same tools referenced in the Watson Consumer Research Guide, including:
- Consumer Journey Cards and Consumer Brand Perception Cards (Pg. 26)
- Know Your Customer (Pg. 34)
- Optimize The Consumer Journey (Pg. 36)
- Recommended Task Flows (Pg. 37)
- Consumer Mindspace (Pg. 39)
Also included are 4 additional tools to assist you in your research, including:
Recommended Priorities Chart– This chart goes hand in hand with Recommended Task Flows
Consumer Mindspace // Sport Culture Poster– A example custom mindspace map created by WATSON.
Sample Interview Sheets– So you don’t have to create them. No need to reinvent the wheel.
Brand Dichotomies Worksheet– Help frame your brand narrative around a storytelling spectrum. This is a bit outside the realm of Consumer Research, but it will help you better define your brand as you move forward in its development.