MODULE 1 // THE BRAND AUDIT – Objectively understand the current state of your brand and, more importantly, how it’s being perceived and how it matches up with your competition. We will provide you the tools and resources to set the foundation for developing your competitive advantage.
MODULE 2 // CONSUMER 360 – Comprehensively understanding your consumer is fundamental, and we have tools that will give you rich insights and new perspectives. But equally important is forecasting the Macro and Micro trends that are constantly evolving our world and changing markets. Be ahead and stay ahead – balance rear view data, your intuition, and future opportunities. You’ll also map out and orchestrate a consumer journey that will inspire and build anticipation at each customer touch point. Take your audience from attract, engage, and capture phases, towards a thoughtful retention program.
MODULE 3 // BRAND DNA – Your brand story is your most important asset. Learn the art of storytelling and how to strategically manage the life of your brand. We will help you Position, Leverage, and Harvest from the lens of your brand.
MODULE 4 // ACTIVATION MAP – Redefine your goals based on the outcomes of the 3 previous sections. Develop an Ignite, Launch and Sustain program and strategy for marketing your brand. Develop strategy and orchestrate a journey that will take them from low-commitment activities to high-commitment activation.
The techniques presented in this course are drawn from the proven process developed and implemented at Watson Creative. An integral part of the Brand Labs system, this course is available to you for free with no obligation.