MODULE 2 // CONSUMER 360 – Comprehensively understanding your consumer is fundamental, and we have tools that will give you rich insights and new perspectives. But equally important is forecasting the Macro and Micro trends that are constantly evolving our world and changing markets. Be ahead and stay ahead – balance rear view data, your intuition, and future opportunities. You’ll also map out and orchestrate a consumer journey that will inspire and build anticipation at each customer touch point. Take your audience from attract, engage, and capture phases, towards a thoughtful retention program.
The techniques presented in this course are drawn from the proven process developed and implemented at Watson Creative. An integral part of the Brand Labs system, this course is available to you for free with no obligation.